The Cupcake Factory
Cupcake Factory is a Cannabis and Clothing Retailer based in Los Angeles CA. Over my time with the client, I transformed Cupcake's branding by implementing storytelling and creativity into their previously black and white content. I have also redesigned the brand's visual identity, incorporating a playful and colorful aesthetic. My overall work included creative direction, art direction, and packaging design, with a focus on merchandise, social media.